Creative test set

VariationWhat to compare
BackgroundReal object, dark backing and bright scene
TypographyStroke weight, size, line count and placement
GraphicsSparse overlay, dense composition and motion speed
Display stateActive loop, transition and display-off appearance

A label looks crisp on the designer’s monitor and disappears when displayed in front of a bright object. Increasing the font weight helps only a little. The missing variable is the physical scene: it remains part of the image seen through transparent OLED.

A black area in transparent OLED content is not an opaque mask. LG’s transparent OLED explanation identifies black as the transparent content colour. The engineering consequence is that a dark graphic background cannot be relied on to conceal the physical object. Verify that distinction on the proposed assembly before placing important labels over it.

Bright animated cat on a transparent OLED with retail bags and fixtures visible through the unlit areas
Bright graphics overlay the retail scene while bags and fixtures remain visible through the unlit areas.

Separate background visibility from image emission

Use three initial states: display off, a black image and a bright label. Observe the real object in each state from the intended viewer position. Keep lighting fixed. This exposes the distinction between reducing emitted content and physically suppressing background light.

For a local approximation, think of observed luminance as emitted light plus transmitted background light plus reflections. Apply this local model under the stated optical and viewing conditions. Spectrum, angle, glass, content and the display’s control behaviour prevent a catalogue transparency percentage from predicting the complete scene.

Read the brightness conditions before designing around them

The LG 55EW5Q-C specification lists 200 cd/m² at APL 100% and 600 cd/m² at APL 25%, without glass. These are model-specific published values, not a guarantee that every small label reaches 600 cd/m² in an assembled installation. Do not interpolate a universal luminance curve from two numbers. The specification sheet also states 18/7 operation with moving content only.

A repeatable six-scene test

Test sceneWhat to observe
Sparse labels on blackReadability against each intended physical background
Densest information pageSmallest required detail and overall image behaviour
Large bright transitionVisible brightness change relative to sparse content
Dark object, then bright objectWhether the same label remains usable as the background changes
Persistent logo/navigationWhich pixels remain occupied throughout the content schedule
Off state and loss of signalAppearance of the object and the agreed fallback state

Run the test with the intended glazing, object position and lighting. Include the brightest expected background condition, not only a dark showroom. Record display model/settings, file revision, foreground/background lighting, viewer distance, angle and observed failures. Record camera exposure if photographs are used; automatic exposure can make separate scenes misleadingly similar.

Change the variable that causes the failure

If text fails only over a bright object, test moving the text, simplifying the scene or controlling the object lighting. If the layout fails everywhere, test larger text and lower information density. If a bright transition changes the perceived result, review content coverage and verify the actual output. If opacity is required, specify a physical or qualified switchable backing and evaluate the complete assembly.

Check the entire schedule for persistent elements. A moving video behind a fixed logo does not make the logo move. Avoid claiming that a particular animation interval guarantees freedom from burn-in; follow the selected commercial model’s operating and protection instructions.

Make acceptance about the viewer’s task

Define the information a visitor must identify, from which position and within what time. Use representative viewers and content variations; record failed tasks as well as successful ones. Define task success and the observation conditions in the project acceptance plan.

Deliver the accepted scene, content files, excluded conditions and operating schedule together. A designer should be able to see why a layout passed and which lighting or background change would require another check.

Technical sources

About this guide: Use these project checks with acceptance limits agreed for the supplied configuration. VITREVIA supplies and integrates display systems directly from Shenzhen, China.

Download the editable test record (.txt)

Project checklist

Related product and project pages

Engineering foundations